Local Dairy Grant Helps Runners Promote Milk

12/15/2012 7:00 AM

PHILADELPHIA — Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program awarded a local dairy promotion grant to Kilby Creamery to help its Udderly Nuts race team promote milk during the Ragnar Relay in Washington, D.C., earlier this fall.

Udderly Nuts’ 12-member team completed the 198-mile relay in nearly 33 hours, with each team member completing three legs of the relay. During their breaks, the runners handed out chocolate milk and dairy promotional materials to fellow competitors. The dairy-focused relay team used the dairy promotion grant to offset promotional costs, such as purchasing the milk and team shirts.

“We are runners who believe in the power of dairy, and it was great to share that with other competitors,” said Megan Coleman, co-owner and manager of Kilby Creamery in Rising Sun, Md.

Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program provide grassroots promotion grants of up to $250 for local dairy promotion efforts. Dairy farmers planning to conduct local dairy promotion events in the remaining weeks of 2012 are encouraged to apply soon; grants will be provided in 2013 as well.

Events sponsored by the grants must enhance knowledge of the dairy industry and/or the health and nutrition benefits of milk and dairy products; be a consumer-focused event or project; and applicants must be dairy farmers in the Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program service area.

Contact Cindy Weimer at cweimer<\@>milk4u.org or 814-498-2058 to obtain a grant application. Applications are also available at dairyspot.com in the “For Farmers” section.

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