June – the month to celebrate milk, dairy farmers and everything dairy. June Dairy Month has been a part of American culture since the late 1930s, first called National Milk Month until 1939. Through the years, a wide set of promotional ideas have been used to promote milk and dairy consumption.
During World War II, the focus of the campaigns focused on how to use dairy products properly. After the war, the focus shifted to regaining “lost butter sales.” Through more recent decades, it has become more than a tag line to promote dairy product sales by educating consumers about dairy farmers.
In Vermont, it's “Strolling With the Heifers.” Regionally, the Mid-Atlantic Dairy Association has rolled out a campaign called “Your Milk Comes From a Good Place.”
In Pennsylvania, a giant ice cream sundae will be constructed on the state capitol steps. Dairy princesses will be crowned. Oregon Dairy will stage its traditional open house for the public to visit a working farm.
State governors will proclaim “Dairy Month” to celebrate their states' dairy industries.
So, with 30 days designed to celebrate, what will you do?