A ‘Milky’ Super Bowl


2/3/2013 7:13 PM

This year, “Got Milk?” was a part of the Super Bowl commercial lineup. The ad, played in the second quarter of the game, depicts Dwayne “The Rock” Johnson panicking because he does not have milk to serve his kids for breakfast. This was the first time the “Got Milk?” folks have taken a chance on a Super Bowl ad.

Will it work to generate new milk sales? We will have to wait and see. However, for some interesting insights to the history of the “Got Milk?” campaign, check out Saturday’s Lancaster Farming for a feature about one of creators of the iconic campaign by Chris Torres. Click here for the story.

In the meantime, if you missed the “Got Milk?” ad, go here.


-- Charlene Shupp Espenshade, special sections editor

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