Ag Businesses Fall in’ for Social Media Boot Camp

11/24/2012 7:00 AM

UNIVERSITY PARK, Pa. — Penn State Extension is offering its Social Media Boot Camp for Ag Businesses Dec. 10-11 in Pittsburgh, Dec. 17-18 in Allentown and Jan. 3-4, 2013, in Gettysburg.

Covered concepts and examples will be relevant to farm, greenhouse and landscaping industries, according to Sarah Cornelisse, senior Extension associate in agricultural economics in the College of Agricultural Sciences.

“During this two-day boot camp, we’ll discuss the basics of several tools, such as Twitter and Facebook, and get you thinking about their strategic use,” she said.

The first day of the workshop will be spent in a computer lab, where attendees will begin developing their Facebook, Twitter, foursquare and Yelp pages. On the second day, participants will develop a strategy for achieving their social media goals and objectives and will learn about tools for measuring and analyzing their social media impact. They also will hear from a farm or food business owner about his or her use of social media.

Cost is $75 for one day or $125 for both days, which includes lunch. To learn more or to register, visit online.

Source: Penn State Ag Sciences News.

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